Marks built
to last a decade.

The first mark a business wears in public. We build identities for startups at launch, products at reveal, and side projects that are finally ready to stop being side projects. Every new identity ships with the mark, the type pairing, the color system, and the basic asset pack — enough to open a bank account, print a business card, and stand up a site.

When a business has outgrown the logo that got it to year five. Repositioning, audience shift, merger, new product line — all real reasons to rebrand. We do the strategic work up front: what does the new identity need to signal, who's it for, and what's worth keeping from the old mark. Then we design.

The lighter cousin of a rebrand. The old mark still carries equity, but the execution looks dated — trend-chasing gradients from 2018, a typeface that has aged poorly, proportions that don't read at small sizes. We modernize without throwing the equity out. Usually a 2–3 week engagement.

You have a logo, but you don't have a system. No color rules, no type rules, no guide, no social kit, no business card — every time a new asset is needed, someone re-invents the wheel. We codify the system around the logo you already have and hand you the guide that stops that from happening.

The logo and the site ship as one engagement. Cheaper than running two separate projects and tighter because one team holds the whole identity. Typical for clients who are launching a new business or doing a full rebrand-plus-rebuild at the same time.

When the right mark is the business name set in a custom treatment — not a pictograph. Wordmarks take more typographic discipline than most marks, and they age better when done well. We treat them as a distinct craft, not the fallback when we can't come up with a symbol.

A logo's job is to be recognized, not admired. We design for the moment it appears at 24 pixels in a browser tab next to seven competitor tabs. If it only works in a beauty shot, it's not finished. The decorative pass comes after the distinctive shape is right, not before.

Every mark we design gets tested at 16px and at 16 feet before it leaves the studio. Small-size legibility is a constraint we design against from the first sketch. If the logo falls apart as a favicon, it will fall apart on a phone, on a pen, on a parcel — on every surface a small business actually uses it.

The mark gets the attention, but the typeface system does more work day-to-day — on the site, on the invoice, on the menu, on the email. We choose type with the same seriousness as the mark. Real type licenses. Real fallback stacks. Legible pairings. No decorative-font-for-everything traps.

Gradient-mesh trend from 2019. Blurred-orb trend from 2021. Wavy-text trend from 2023. We don't design into trends that will age a logo within eighteen months. A mark is supposed to last a decade — the design vocabulary we use should travel that far too.

If another business in your category could swap your mark for theirs with a color change and no one would notice, the mark isn't doing its job. We check every concept against the competitive landscape before it gets presented. Ownable shape, ownable type treatment, ownable palette.

A single primary mark sits at the low end. A full identity system — mark, submark, type, color, guide, and application examples — sits at the higher end. We scope to what you actually need, not what inflates the invoice.

Two distinct directions is standard. If you want three or four starting points explored instead of two, the concept phase lengthens and the price moves up. We rarely recommend more than three — more concepts doesn't mean better outcome.

Choosing from existing type libraries and building the color system sits inside standard scope. Custom lettering, custom type drawing, or a full custom typeface is a different engagement with its own timeline and price.

Business cards, letterhead, social kit, launch deck, merch, packaging, signage, vehicle wrap — each one is a separate design surface. Three to five applications are common. More than five moves the project up a tier.

Standard logo engagements run three to six weeks. A rush project — two weeks or less to a final mark — means concurrent phases and a higher rate. Standard timelines are priced at standard rates.

A standard identity — mark, type, color, and a short brand guide — runs three to six weeks from kickoff to handoff. A refresh can ship in two to three weeks. A full brand identity with multiple application assets is six to ten weeks. Rush work is possible on negotiation.

Two distinct creative directions, each presented as a full mark with type and color — not mood boards, not pencil sketches. Two is deliberate: it's enough to give you a real choice and little enough that each direction gets the depth it deserves. We rarely recommend exploring more than three.

No. Every mark we design is drawn from scratch, rooted in the positioning work we do up front. AI-generated logos look adjacent to everything else AI-generated — unownable, interchangeable, and aging badly within a year. If that's the work you want, there are cheaper services that do it well.

Yes. Full intellectual property ownership transfers to you on final invoice: the mark, the editable vector sources, the brand guide, and every file format. Any fonts we pair with the mark are licensed in your name — you own the license directly, not through the studio.

No. Trademark filing is a legal service, not a design service. We recommend engaging a trademark attorney once the mark is final — we can introduce you to the firms our clients have used. We'll hand over the files your attorney needs for the filing (USPTO drawing page, specimen of use) at no extra cost.

Yes. Refreshes, cleanups, and brand-system builds around an existing mark are a regular shape of work. We start with an honest audit — what's worth keeping, what's doing damage, what's easy to fix — and scope from there.

Editable vector sources (Figma or Illustrator), SVG for the web, PNG in multiple sizes with transparent backgrounds, PDF for print, and EPS if your printer asks. Favicon and app-icon sizing included. Color values in HEX, RGB, CMYK, and Pantone for print.

Yes, as scoped applications. Business cards and a basic social kit are common add-ons. Packaging, merch, vehicle wraps, and ad creative are separate design surfaces with their own scoping. We'll tell you on the discovery call which applications belong inside the identity engagement and which are better as follow-up work.