Ads built around
the click, not the impression.
Creative, landing pages, and campaign setup for Meta and Google — built in-house, launched together, and handed off clean. Strategy, static and motion creative, a purpose-built landing page, pixel and analytics wiring, plus two weeks of launch support. Then it's your account, running on your terms.
Six shapes
of paid creative.
"Advertisements" covers a lot of territory. Here's the specific work we take on — and what each engagement usually includes under the hood.
Paid social creative
Static and motion ad units for Meta — Facebook and Instagram — built from a real creative strategy, not a template pack. Four to six variants per audience so the media buyer has room to test. Native-feeling copy, native-feeling hooks, never the generic stock-photo-with-yellow-ribbon look.
Google Search and Display
Keyword-matched search ads, responsive display creative, and the structured campaign build underneath. Ad groups themed tightly, negatives set from day one, conversion actions wired through the site. The account is clean enough that a new media buyer can pick it up without a rewrite.
Landing pages built for conversion
The page the ad lands on is half the campaign. We build purpose-fit landing pages — fast, mobile-first, scoped to one offer and one action — so the click you pay for actually converts. Built on the same Next.js stack as the rest of the studio's work, hosted on Vercel, wired to your analytics.
Motion and video production
Six-to-fifteen-second motion ads cut for scroll — hook in the first second, payoff by the third. Native After Effects work, not AI-generated B-roll. We deliver variants for Reels, Stories, and in-feed placements, each cut with platform-native aspect ratios and safe zones.
Tracking and analytics setup
Meta Pixel and Conversions API, Google Ads conversion tracking, GA4 custom events for everything post-click. If the data isn't clean, the campaign can't be optimized — so we wire this on day one, not as an afterthought. Includes a dashboard you can read without us in the room.
Single-campaign launches
A product launch, a seasonal push, a rebrand unveil. One tight campaign, one clear objective, one budget envelope. We build the creative, land the pages, set up the account, launch, and watch it for the first two weeks before handing off. Most ad engagements show up in this shape.
Five principles,
every campaign.
The same discipline goes into a two-week launch and a five-week multi-channel build. The weight of each principle scales with the scope — the principles themselves don't.
Creative first, algorithm second
The ad platforms optimize toward whatever creative you give them. Great creative makes the algorithm look smart; bad creative makes no algorithm save you. Every campaign we build starts with a creative strategy doc — offer, audience, angle, proof — before a single ad unit gets designed.
Every ad lands somewhere purpose-built
Running ads to a homepage is lighting money on fire. Every campaign we ship includes a purpose-built landing page scoped to one offer and one action. The ad promises something specific; the page delivers it. Conversion rate doubles or triples compared to homepage-destination campaigns.
Measurable from day one
Pixel, Conversions API, GA4 events, UTM hygiene, and a reporting view all wired before the first ad runs. If we can't see what happened after the click, we can't tell you what's working. The tracking stack is set up once, correctly, so every future campaign inherits clean measurement.
One channel well beats three channels half-built
Most small-business ad budgets get spread too thin across too many platforms. We'd rather run one channel with real creative depth and tight tracking than stretch the same money across Meta, Google, TikTok, and LinkedIn at once. The discovery call picks the channel the offer fits best.
Hand off cleanly, no dependency trap
At the end of the two-week launch support window, you get a handoff doc — how the account is structured, which metrics matter, when to refresh creative, when to pause. The goal is that you or your in-house media buyer can run the campaign from there. Dreamwoven isn't building dependency into the stack.
Creative,
plumbing, and proof.
The cheap end of the ad market sells the creative and leaves the tracking, the landing page, and the account setup for you to figure out. We don't. Every campaign ships with the full infrastructure it needs to be measured and optimized after handoff.
A 45-minute discovery call (free, no deck, no pressure)
Creative strategy doc — offer framing, audience segments, angles to test, success metrics
Static ad creative — four to six variants per audience, platform-native aspect ratios
Motion or video ad creative — six-to-fifteen-second cuts built for scroll, with hook-first editing
Campaign-specific landing page — fast, mobile-first, purpose-built for one offer and one action
Meta Ads Manager setup — audiences, placements, budget caps, pixel + Conversions API
Google Ads campaign setup — themed ad groups, negatives, extensions, conversion actions
GA4 custom events and UTM scheme for post-click behavior
Analytics dashboard you can read without us — the metrics that matter, filtered from the noise
Two weeks of launch support — creative tweaks, audience adjustments, early optimization
Handoff documentation — how to read the metrics, refresh creative, and optimize after week two
Five phases,
zero black-boxing.
Every ad engagement follows the same rhythm — discovery, creative strategy, creative and landing page production, account setup, and the launch-support window. Phases get shorter or longer based on scope. Shared Figma, shared Linear, shared preview links. You see the work as we make it.
How ad
projects usually arrive.
Most of our ad work shows up in one of the shapes below. If your campaign feels like a different shape, that's fine — tell us on the discovery call and we'll scope it honestly.
Product launch campaign
A new product, a new service tier, or a new location. We build the creative, land the pages, set up the account, and give the launch its first two weeks of momentum. Typical scope: one channel, four to six creative variants, one landing page, three to four weeks to ship.
Seasonal promotion or sale
A time-boxed push — holiday sale, anniversary promotion, end-of-season clearance. The creative and landing page match the promotion's tone and deadline. We launch with enough lead time for the algorithm to learn, then hand off before the promotion window closes so you can pace the spend yourself.
Local service lead gen (Brooklyn / NYC)
Service businesses that need leads in a specific geography. Meta and Google both work here; we pick based on where the audience actually lives. Radius targeting, local offer framing, and a landing page that builds trust fast. This is the most common shape for Brooklyn and NYC small businesses.
App install or waitlist drive
Mobile install campaigns via Meta or Google, or a waitlist landing page for a pre-launch product. We build the creative to communicate the value fast, wire the install events or waitlist capture, and set up a tracking view that tells you cost-per-install or cost-per-signup within the first 48 hours.
Rebrand or post-redesign refresh
You just shipped a new site, logo, or identity system — the old ads don't match anymore. We rebuild the creative against the new brand, update the landing pages, and launch the refreshed campaign without losing the pixel's learning from the old run.
Honest
disqualification.
Saying yes to every ad brief is how studios end up shipping campaigns nobody's proud of. These are the engagements we pass on — so you can decide early whether to send us a brief or find someone better suited.
Ongoing month-to-month media management. We build and hand off. If what you need is a full-time media buyer watching the account daily, running weekly reports, and reallocating budget constantly, that's an in-house hire or a paid-media agency — not this studio.
Crypto, NFT, speculative finance, or high-risk trading pitches. Not a category we take on, regardless of channel.
Pharmaceutical, political, or health-claims-heavy advertising. The compliance surface is too specialized for a generalist studio, and the platforms reject more than they approve in these verticals.
Hard-sell funnels with three upsells and a countdown timer. Not a voice fit — you'd hate what we shipped and we'd hate shipping it. Point yourself at a funnel specialist instead.
Awareness spend without a conversion intent. 'We just want more people to see the brand' is a budget that can't be measured and can't be optimized. If the campaign can't name what success looks like, we'll decline rather than take your money in the dark.
$2k – $8k,
and what shapes it.
Ad engagements sit between logo design and web development in the studio's pricing range. Most land between $2,000 and $8,000. The number is separate from your ad spend — you pay Meta or Google directly for the media. Where a specific project sits depends on five variables — creative volume, channel count, landing page complexity, tracking scope, and timeline. No hidden fees, no media-spend markups.
Creative volume
A four-variant static set on one audience sits low in the range. Add motion, add a second audience, add a separate creative direction for a B-test, and the volume compounds. We quote creative by the variant count and the number of distinct audiences, not by some mysterious 'campaign fee'.
Channel count
One channel — Meta alone, or Google alone — is the baseline. Two channels run together cost more than either alone, because each platform gets its own creative cut, its own account structure, its own pixel wiring. We'd usually recommend one channel well before two channels half-built.
Landing page complexity
A single-offer landing page on an existing site is the common case. A full multi-section page with a form, social proof, FAQ, and conversion tracking wiring is a bigger build. If the campaign needs a landing page that's really its own small site, that work gets scoped separately and priced honestly.
Tracking and analytics scope
A clean Meta Pixel plus GA4 event setup is included. If the campaign needs server-side tracking (Conversions API with a real server), CRM integration (HubSpot, Pipedrive, Salesforce), or a custom dashboard pulling data from multiple sources, the tracking scope can add a third of the project cost on the high end.
Timeline
Standard ad engagements run two to five weeks from brief to launch. Rush timelines — under two weeks — mean concurrent creative and landing page tracks, more senior time, and a higher rate. Standard timelines are priced at standard rates, and most campaigns can land inside four weeks if the brief is tight.
Advertisements,
specifically.
Different from the homepage FAQ (pricing, timeline, stack) and the studio FAQ on /about. These are the questions we hear most about paid-media creative and campaign launches.
What's included in the fee, and what's ad spend?
The fee covers everything Dreamwoven builds — creative, landing page, campaign setup, tracking, and the two-week launch support window. Ad spend is separate and paid directly by you to Meta or Google from your own account. We don't mark up ad spend, we don't touch your card, and you own the account at every step.
Do you manage the ad budget over time?
No — and this is deliberate. Dreamwoven builds and launches campaigns and supports them for two weeks. After handoff, you or your media buyer runs day-to-day optimization. If you don't have a media buyer, the handoff doc explains how to read the dashboard, when to refresh creative, and when to pause. Most Brooklyn small businesses can run a campaign themselves once it's set up cleanly.
How much ad spend do we actually need?
Meta campaigns need roughly $30 to $60 per day to exit the learning phase and get useful signal — that's about $1,000 to $2,000 per month minimum per audience. Google Search campaigns can run lower, $15 to $30 per day for tight keyword sets. We talk through realistic spend on the discovery call so you're not flying blind when the creative ships.
Meta, Google, TikTok, or LinkedIn — which channel should we run?
Meta fits local service businesses, e-commerce, and consumer apps best. Google Search fits high-intent queries — people actively looking for what you sell. TikTok fits younger consumer brands with strong visual creative. LinkedIn fits B2B with a clear ICP and a high-ticket offer. We pick based on where your audience already is, not where the trend cycle is pointing. One channel well beats three channels half-built.
Do you build the landing page, or just the ads?
We strongly prefer to build the landing page too. Running ads to a homepage wastes spend — conversion rate usually drops by half or more. The standard engagement includes a purpose-built landing page scoped to the campaign's offer. If you already have a solid landing page and just need creative, we can quote creative-only, but we'll be honest about what that trade-off looks like.
What tracking and analytics do you set up?
Meta Pixel with Conversions API, Google Ads conversion tracking, GA4 custom events for the actions that matter, UTM hygiene across every ad unit, and a dashboard you can read in under a minute. If you need server-side tracking or CRM integration, we scope that separately. The baseline tracking is the same whether the project is $2,000 or $8,000.
How long does it take to build and launch a campaign?
Most campaign builds ship in two to five weeks from the signed brief. Discovery and creative strategy is week one. Creative production and landing page build is weeks two and three. Account setup, tracking, and launch prep is week four. The two-week launch support window starts the day the campaign goes live.
Who owns the ad accounts after the handoff?
You do — every time. Meta Business Manager, Google Ads account, analytics properties, and the landing page code all live under your ownership. Dreamwoven gets admin access during the build and drops to standard access or off the account entirely after handoff, depending on what you want. Nothing travels back to the studio when the engagement ends.
Ready to launch
a campaign?
Tell us the offer — product launch, seasonal push, local lead gen, app install. We'll write back within four business hours with next steps or a discovery-call invite.